The Rise of Video in Digital Marketing

1.     Grabs Attention Faster

Marketing videos are generally short, considering people may be scrolling past them or can skip them.

For example, you can skip ads after waiting for 5 seconds during a YouTube video. If the beginning of your ad falls short, the consumer will skip or scroll right past it.

Since every marketer’s goal is to grab the consumer’s attention before they skip it, marketing videos are engaging and interesting right from the beginning.

This makes it crucial to brainstorm and conduct research when making your ads. Spend time thinking about how to effectively grab your target audience’s attention.

After the creative beginning, your video can go more into the vital information.

2.     Multiple Marketing Channels

Video content is no longer exclusive to YouTube. Instead, it has expanded to most marketing channels, which provides the opportunity to advertise on more than one.

YouTube includes ads at the beginning of videos and sprinkles ads throughout longer videos.

Google Ads is more commonly known for its Search, Display, and Shopping campaigns. In addition, there is a Video option, and you should launch a video campaign for a successful Google Ads account.

Facebook and Instagram are expanding their video options. Both have Live Video features, where people can start a video and talk to their audience in real-time. In addition, Instagram recently created Reels, which are short videos users can create and scroll through.

Each marketing channel requires its own attention and specialization, as people are on each app or digital platform for different reasons. Therefore, you cannot create one marketing video and slap it onto every platform.

Instead of making bad videos for every single platform, create high-quality marketing videos that will work for a few platforms. This requires research, imagination, time, and effort.

3.     Most Marketers Use Video

Everyone’s jumping on the video marketing bandwagon, and you should always be where your competition is.

When there’s more competition, the quality of everyone’s work gets better and better. You’ll want to create the best video content and improving the quality of your ad is the only way to win.

4.     Mobile Devices Support Video Content

People use smartphones every day, and everywhere they go. Your video content should be appealing on a computer and phone, not one or the other.

For example, if a video is blurry and stretched out on a computer screen or congested and small on a phone screen, the audience will react poorly.

Your business and product can be outstanding, but people will quickly judge and trust your brand based on the advertisement they see. So, ensure your marketing video looks clear and vibrant for the best results.

Final Thoughts

If you’re used to writing headlines and ad copy, don’t be afraid to step outside your comfort zone.

While you need to have high-quality videos to be competitive, that doesn’t mean your business can’t create a successful marketing video.

If you do your research, work closely with your marketing team, and work diligently, you’ll be a pro at video marketing before you know it.

#Rise #Video #Digital #Marketing

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