Tag: what is pay per click

Google Ads vs. Facebook Ads: A Know-it-all Guide

Image Courtesy: ©Rory Boon/Flickr The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally […]

Google to Start Sharing More Query Data With Advertisers

Pixabay Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they originally […]

5 Tips For Perfecting Your Q4 Marketing Plan

Photo by Kaboompics .com from Pexels The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if […]

5 Reasons SMEs Need Display Ads

Photo by Angela Roma from Pexels Display advertising is a marketing technique that has to do with delivering messages to an established audience of potential consumers instead of through mass media or direct sales. Display ads are a marketing tool that has proven to be successful for many businesses. With the right strategy, your business […]

3 Tips to Conduct Keyword Research for PPC Campaigns

Image by Joseph Mucira from Pixabay Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective […]

6 PPC Mistakes to Avoid

Image via A lot of businesses are getting exposed to the internet and the potentials it holds. Businesses, both small and big, are not putting a lot of effort into establishing an online presence and boosting conversions through the internet. But while many businesses are taking advantage of online marketing tools like PPC, a lot […]

Display Ads and Why Businesses Needs Them

Image by Joseph Mucira from Pixabay Display ad, which is also known as banner advertising, is an effective type of PPC marketing. It is an online marketing method that passes commercial information through imagery, logos, animations, buttons, rich media, videos, or other graphics. This type of ad is mostly seen on websites and applications. Display […]

Sergey Karshkov: 9 Pandas’ Top Dogs Project

Shutterstock Top Dog is a company specializing in bare-knuckle fights. 9 Pandas formulated a creative design concept for the Top Dog website conveying the brand’s core elements: Masculinity Excellence The Way of the Warrior Rivalry Fortitude Evoking the style of the Guy Richie movie Snatch, 9 Pandas developed individual graphic ‘signs-symbols’ for each fighter, symbolizing […]