Tag: PPC

“Measuring is easy”, said no one ever

Source: Booster Box elaboration Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of […]

6 Best B2B Cold Calling Techniques That Improve Conversions

Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products.  However, as the technology develops, many are moving on to modern marketing techniques that require less direct contact with customers. […]

Must-Read Guide for PPC for SaaS Marketing Strategy

These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful! How can PPC positively impact SaaS Marketing? PPC can play an essential role in boosting the visibility and ROI […]

Custom Insights with Custom Columns

PPC specialists have been using custom columns for many years to make it possible to view specific aspects of the Google Ads data. Custom columns can be helpful when you want to merge columns that are important to campaigns, ad groups, and keywords. When used properly it can minimize your time spent on reporting and […]

Fundamental Differences Every You Should Know

Every business can be classified either as a B2B or a B2C business. You’re either selling to a business or directly to a person. Your target audience makes a world of difference in your marketing strategy. B2B (business-to-business) and B2C (business-to-consumer) businesses differ greatly because of the number of decision-makers involved in the buying process, […]

Proven Amazon Listing Optimization Tips From a Selling Pro

There are over 300 million active users on Amazon. As the world’s largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will […]

We’re back… Join us for Hero Conf Austin 2023!

We’re coming back stronger than ever. From April 13th to April 14th join us at Hero Conf Austin 2023! For our tenth anniversary, be prepared for two days full of unlimited networking opportunities and, 44 sessions packed with everything you need to know in the world of digital marketing.  To make sure you walk away […]

The Ultimate Guide to Paid Marketing for B2B

Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc.  For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple […]

12 Frequently Asked Questions in PPC

garagestock/Shutterstock Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a […]

10 Solutions You’ll Learn at Hero Conf London 2022

One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with […]

Five Crucial Aspects of the Most Popular PPC Ad Platforms

Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world of paid media, navigating your […]

Pros and Cons for Startups

Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape.  While SEO, PPC, and other methods have been cornerstones to some of the most successful digital marketing campaigns of some of the largest brands […]