Tag: pay per click

Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes

Credit: trustedreviews.com A Financial Times Correspondent, Patrick McGee, made a tweet that says, “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers.” This change hasn’t only affected Facebook but also affected […]

Google Ads vs. Facebook Ads: A Know-it-all Guide

Image Courtesy: ©Rory Boon/Flickr The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally […]

Google to Start Sharing More Query Data With Advertisers

Pixabay Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they originally […]

5 Tips For Perfecting Your Q4 Marketing Plan

Photo by Kaboompics .com from Pexels The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if […]

5 Reasons SMEs Need Display Ads

Photo by Angela Roma from Pexels Display advertising is a marketing technique that has to do with delivering messages to an established audience of potential consumers instead of through mass media or direct sales. Display ads are a marketing tool that has proven to be successful for many businesses. With the right strategy, your business […]