Tag: Media

Retail Media Is Paid Media, Right?

TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience.  What is Retail Media and How […]

Mobile Media Revenue to Approach $860 Billion By 2025 – Ad Tech Daily

BOSTON — COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast: 2015-2025.” Stay-at-home guidance issued by governments as result of the COVID-19 pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to shift their […]

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing […]

8 Social Media Hacks for Small Businesses

June 22, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. Social. Media. These two words have […]