Tag: Marketing

Top Digital Marketing Certifications to Get

When I first started my digital marketing career, I remember thinking, “I bet there are a handful of online courses and certifications I could do to get a head start!” One Google search and 5 minutes later, I was completely overwhelmed by the amount of options. There are numerous certifications readily available to you online […]

Creating Impactful Marketing With SA360 & DV360

In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment?  As a reminder, SA360 & […]

Transforming Digital Marketing with RTB

Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. […]

How to Best Manage your Marketing Budget

As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any […]

5 Tips For Perfecting Your Q4 Marketing Plan

Photo by Kaboompics .com from Pexels The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if […]

Welcome Anu Adegbola to the Clix Marketing Team!

At Clix, we pride ourselves on our amazing team of experienced PPC professionals and we are excited to be expanding! This week we had the incredible pleasure of welcoming Anu Adegbola to our team as the Director of Client Strategy. Anu is the self proclaimed happiest person in marketing. She has spent the past 12 […]