Tag: Hero

2021 Amazon Advertising Trends | PPC Hero

Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed […]

Top 9 ASO Mistakes | PPC Hero

App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher […]

Google Audience-Based Campaign Restructure | PPC Hero

Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because keywords […]

DFY Hero – Special |

DFY Hero – Special | Whether you’re a beginner just starting to find your feet online  Or an established veteran marketer …  Telling them your website address, or better still… showing them your professional looking site is usuallythe best way to show that yep, you DO know what you’re doing.  In fact, almost every method […]