Tag: ecommerce

Factors Affecting Ecommerce PPC Performance

In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can […]

Start and Design Your Own eCommerce Website

We’re all confined to our homes and are now looking for various ways to earn money from home. One of the simplest and easiest ways to do that is to create your own online store. In this article, I’ll explain to you the necessary steps to create one. Let’s get started.  How to Start an […]

Ecommerce Product Releases: November 2, 2020 | Practical Ecommerce

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on social commerce, discounted shipping, holiday deals, live chat, analytics, and content creation. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Shopify brings commerce to TikTok. TikTok and Shopify have […]

Privacy Concerns Will Increase the Value of Content Marketing | Practical Ecommerce

Increased emphasis on personal privacy, particularly with changes to Apple’s Identifier for Advertisers and the probability of cookie-less browsers soon, could increase the need for content marketing. Content marketing is already popular. This is especially true for B2B, where manufacturers, wholesalers, and even software companies use articles, whitepapers, videos, and similar to attract, engage, and […]

Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising | Practical Ecommerce

Privacy-related changes on Apple mobile devices and Google’s Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and websites. At issue are two technologies with similar privacy implications. First, there is Apple’s Identifier for Advertisers (IDFA), which is a random number assigned to an Apple device, […]

Ecommerce Product Releases: September 1, 2020 | Practical Ecommerce

Here is a list of product releases and updates for late August from companies that offer services to online merchants. There are updates on social commerce, brand building, shopping in augmented reality, live-streaming premium events, and ecommerce for social good. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Facebook Shop launches. Facebook has […]

12 Platforms for Shoppable Video | Practical Ecommerce

Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video. There are live-streaming tools, video campaigns with synced product carousels, influencer networks to help sell products, and in-video purchase options. Several of […]