Newsjacking 101: Corporate Blogging Techniques for Link Building

This just in… newsjacking can exponentially increase traffic and boost your business’ online visibility. If you have ever leveraged a breaking news story or trending topic to insert your ideas and promote your business, you have used newsjacking as a content marketing tactic.

And newsjacking is not just for the small business owner or blogger trying to drive traffic to a website. Newsjacking is also used by massive enterprise companies. In fact, it is a corporate blogging technique for links and rank.

Just take a look at any of the most popular news sites on the internet today, and you will see that nearly all of them are covering the same storys and just swapping out headlines and images. This concept is nothing new, but thanks to the billions of users that are now accessible through social media and the content engagement platforms making online ads and content promotion so easy, this is now more effective than ever before.

At the same time, content creation and marketing agencies are fully aware of the situation and they are getting in on the action as well.

Earning links organically to improve your corporate site’s ranking is simplified using newsjacking techniques,” Chris Bower, CEO of Detroit Internet Marketing, a Michigan SEO company. “When done right, a business can build a powerful link portfolio in a very short time.”

If you are new to newsjacking, don’t worry about it. The following newsjacking roadmap to corporate blogging growth and success will help. Let’s take a closer look at what newsjacking is, why you should newsjack, and how to do it.

What Is Newsjacking Exactly?

Newsjacking was popularized by David Meerman Scott’s book on the subject, Newsjacking: How To Inject Your Ideas Into A Breaking News Story And Generate Tons Of Media Coverage. And the methodology behind newsjacking is pretty simple.

You watch for breaking news stories or topics that are beginning to trend online, write a blog about it with the right keywords, and wait for massive traffic, shares, and backlinks. That is the meat and potatoes of this impactful technique. The key, however, is to get a blog out about the trending topic as soon as it begins trending.

Why Newsjacking Is A Corporate Blogging Technique That Works For Links And Rank

In order to have success when newsjacking, you need to be very fast. This has a silver lining though, because it is much easier to write a blog about a trending topic quickly than spending weeks on a long blog that may not perform as well.

This technique works for corporate blogging for links and rank due to the “hop on the bandwagon” nature. And since newsjacked blogs net more links, the SEO value is immense for businesses. More links equates to greater Google ranking. Just be sure to do a backlink audit every so often to ensure you are getting rid of harmful backlinks.

How To Newsjack Effectively For Your Business

Newsjacking is a pretty simple process. The following steps may seem like a lot of work, but it isn’t. When you attempt your first newsjack blog, you will definitely see how easy it is. You may even wonder why you never did it before.

1. Start By Setting Up Online Alerts

With technology at your fingertips you can set up online alerts. First, set up RSS feeds for all major news outlets. This way breaking news will be sent to you automatically. Social media is also a great way to find trending news as well, especially on Twitter, Facebook, and LinkedIn.

You can also set up Google alerts for keywords for your corporate blog, or keywords that are relevant to your industry. These alerts will be delivered straight to your inbox a few times a day.

2. Do Keyword Search Volume Research

Once a news story or trending topic comes into play, you need to do a bit of keyword research to see if the search volume is worth the blogging. For instance, if news about Walmart’s ecommerce is trending, search that keyword using a keyword research tool, like Google Keyword Planner or Ahrefs keyword search tool.

If the keywords for that news topic have a decent search volume, it may be a good topic to cover. You should also look for keyword phrases that are similar, because you may find a few hidden gems that could increase the amount of traffic you net from the news story.

3. Research The Topic From The Source

Researching the actual topic of the story is the next step for newsjacking success. First, find the original source of the story. This is important, because you want to get your facts straight. If you newsjack and feed online users the wrong facts, you can be sure someone will call you out on it. This could have a negative effect on your business.

4. Develop Content Fast To Maximize Newsjacking Success

You definitely can’t be slow when getting your version of the news story out to the masses. Newsjacking is all about opportunity and speed. If you find a story, but wait a few hours before writing about it in your corporate blog, you lose a lot of SEO power.

This is because news stories only last for a few hours. If you’re lucky they can last a few days, but generally you only have a few hours to get the story out for maximum success. Be fast, but be accurate.

In Conclusion . . . 

If you have yet to try newsjacking to earn links and rank for your corporate blog, the time to start is now. You can even get your first news jacked article out by this evening if you put a few hours of time into it today. Newsjacking is a game changer for businesses, and the ROI is almost always positive when done right.