I love to travel, so my husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often pour through travel blogs looking for […]
Category: Marketing Automation
Editor’s note: this article was updated for quality and freshness in August 2021. If you run a small business, you likely don’t have the budget for a big-time content marketing strategy. That puts you in charge. And in addition to handling accounting, admin, leadership, data, and everything else you’ve dabbled in today, you probably don’t have […]
Email marketing is always evolving, but the events of 2020 have created more change in the marketing landscape than usual. It’s up to marketers to respond accordingly. Let’s take a look at the email marketing goals you should plan for in 2021. 5 email marketing goals to build trust with subscribers in 2021 The upheaval […]
Burnout has been a particularly hot topic during the past year, and understandably so. Even as more and more people receive their vaccines and resume normal activity, reports of burnout continue to rise. Editor’s Note: This post was updated in July 2021. In a survey from Indeed, 52% of respondents said they’re experiencing burnout in 2021, […]
Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes. With average open rates hovering between 15-25%, this means that a staggering 75-85% of emails are stuck in the “totally ignored” category in readers’ minds. So, for marketers, the crucial […]
By aligning team members and different teams, your business’s employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand. One example of a process in which this type of collaboration only improves your ability to convert prospects into loyal customers is lead qualification.