Category: Email Marketing

The Art of the Upsell Email

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being […]

Update on Litmus Live 2021

We have some important news to share about Litmus Live 2021. Our hope was to have an in-person and live-streamed event to reconnect this unique community after a long, hard year. Your health and safety always come first. So, given recent events, and after many difficult discussions, we’re going to: Switch to a livestream-only event. […]